B) unique, complex, and inspirational A) image a. The implied warranty of merchantability c. Physical representation This is an example of ________. E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, Select all that apply. During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. Select one: It later sells the shares C) image differentiation At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. E) cast. ) c. Lawyers b. Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. Select one: c. The warranty statement is not in the package, but must be downloaded from the companys website. This suggests that in order to have a successful service experience the customer has to know? Which of the following is a condition that is favorable to creating a brand? E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. B. Complementary branding is marketing two brands together to encourage co-consumption. d. It is a good brand name because it is memorable. d. Brand name, service mark. d. Thinking outside of the box. b. b. People-based offering C) Retailers are members of channels of distribution. In order for the brand to be successful, the promise must be _____________? One of the challenges we face in managing services is that both the customer and the service provider work together to create the service. during recessions as they do during times of prosperity. Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. Perceived as valuable to your customers. B) intimacy The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. Select one: She went online and searched for several coffee services. c. Positive Brand associations C) deviance, peculiarity, deformity Which of the following statements about creating a brand is true? a. Instruction manual c. Commercial interface Which of the following best describes BR Chicken's value proposition? The truth value of a sentence is "true" or "false". 1) It carefully identifies market . a. Perishability (Inventory) C) What brand is familiar often varies from one country to another. d. Role play A) brand slogan D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. D) focusing on reliability B) identifying counter examples A) brand equity If it helps to get your gears going, here are simple formulas you can follow to create a winning positioning statement: [Brand name] provides [benefit] because [compelling reason] for [target audience] with [specific need or want]. c. Co-branding B) product concept development and screening. a. Visibility a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. b. d. Logo Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. A) comparing to exemplars American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. She believes that people would be willing to pay a premium price if they could customize their own blend of coffee beans and then have their coffee roasted, ground and brewed by a highly trained barista. E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? D) to globalize competitors' perceived points-of-difference a. Select one: Which of the following is NOT correct regarding brand awareness? C) cast Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . Which of the following statements about pricing in the not-for-profit sector is FALSE? Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. noteworthy brands in a category helping a brand specify its category membership? 4. By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. e. Individual product branding, Which of the following conditions make it favorable for a retailer to launch a store-brand? Often, this self-analysis is the hardest part. C) announcing category benefits B. B. 37) Which of the following statements about brand equity is NOT true? It comes in several forms: the statement might be partly true, the statement may be totally true but only part of the whole truth, or it may utilize some deceptive element, such as improper punctuation, or double meaning, especially if the intent is to deceive, evade . If you are a fan of these trucks then this is truly a very rare opportunity . d. Service shortfall A. flanker brand. Creamer, sugar, stir sticks and cups are provided for a nominal fee. C) brand journalism D) points-of-presence e. Post-purchase utility. Builds customer trust by becoming a true partner in their business. A combination of one or more of those distinguishing . 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? A) A small business must creatively conduct low-cost marketing research. Thematically, it centres on the consequences of totalitarianism, mass surveillance and repressive regimentation of people and behaviours . Creating a brand uses the psychological principal of classical conditioning. A) help firms to analyze who their competitors are a. They said that the difference comes from how comfortable they make their cows. Whether there are contingency plans in place. A) Brand equity means a brand has customer loyalty. A) conceptual points-of-parity; competitive points-of-parity B. b. Comparatives A. Which of the following statements about branding is. a. D) sensuality Which of the following statements is not true with regard to the concept of product? It is always rational to prefer brand names over generic substitutes. C)It is only important once a company is established. This strategy was designed to help Gandalf overcome the __________ characteristic of services? b. Sorted by: 2. Because it will tell you which products you need to discontinue. This is an example of ________ differentiation. D) category points-of-parity c. Integrated marketing communications is less important now than it was in the past. An implied warranty means that? Once a brand has been established, you do not have to maintain it. Private branding. E) point-of-presence. All marketing strategy is built on STPsegmentation, targeting, and ________. B) pitch D) product b. D) assist firms in collecting information on competitors that will directly influence their strategy A) resilience According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. This is an example of ________. C) The highest level of brand equity involves establishing product benefits. It is highly popular in the group-oriented society of today. E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? How much the service will cost. A) Berry's has an intensive training program for its customer-facing employees, to ensure a consistent service standard. Select one: She found three that provided equipment and made weekly deliveries of supplies. e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? that make up their brand positioning. a. False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. D) Choose Grissom's for an unparalleled shopping experience. http://www.youtube.com/watch?v=JmC-vjQGSNM A.by lines of volcanoes B.by GPS coordinates C.by earthquake locations, What was Hutton's discovery at Siccar point? a. 35) In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product. B. rejuvenating an image. C) product Select one: D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. Which of the following is NOT an advantage of branding for consumer products? Add a diagram to illustrate your answer. True Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. Balanced offering. Consumers with strong behavioral loyalty have the strongest connection with the brand. [Brand name] serves [target audience] who [specific need or want]. E) A small business must focus on building more than two strong brands based on a number of associations. c. Yes, because there are favorable sale locations available. a. C) realistic advantage Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . Select one: A) Brand positioning The key to building a brand is to use a different approach each time you mention the brand name. d. In order to maintain a brand, you must protect it against ___________, where people use the brand name without permission. e. You said all of these things, and meant them. c. Intangibility A) negatively correlated A. a brand's image has been adversely impacted by the entry of new competitors. B) desirability, peculiarity, deliverability a. c. It is not a good brand name because it isn't clear that it is about dog food. self-expressive correct incorrect. c. Package a. Trade name, trademark c. Variability (Inconsistency) d. A barrier to entry for competitive products. There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. b. Select one: Notes. Max was the brand manager for a pet food company that was to introduce a new brand of dog food. A. E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. Its co-sponsorship of this. d. Generic branding Substitution (statement 2 into statement 3) or transitive property 5. In terms of the goods-services continuum, this is an example of a _____________? C) Brand logos Which of the following statements is true of the individualism approach of ethical decision making? Recognizing that brands are a form of attitude, it is important for customers to have _____________ with the product if you want to create brand equity? It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. Select one: 2. Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. 5. Which of the following is an example of channel differentiation? E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. Which of the following describe spam? Which of the following does NOT accurately describe a brand-related term? E) Cognitive maps, Straddle positions ________. During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. This strategy is called _______________. D) assist firms in collecting information on competitors that will directly influence their strategy. Select one: a. Individual product branding b. a. B) focusing on reliability Homework Help. Packaging is not an important consideration in product strategy. b. Pacinian corpuscles E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. c. Trade name, trademark Customers are willing to pay a premium price for the product Trade name "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. b. He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. A) language In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. Best Answer. Before you can measure the quality of a service, you need to understand? From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. a. Cooperative branding is the joint venture of two or more brands in one product. If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. D) Points-of-presence a. A) Customers are willing to buy by brand only when it assures "top quality. e. Balanced offering. \hspace{240pt}\textbf{Dividends Declared}\\ event would be an example of what kind of promotional activity. B) authenticity B. quality of many private label products has improved. Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. D) product differentiation All of the marketing concepts that deal with tangible products apply to services as well. Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. C) Competitive advantage Trademark The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? 33) Which of the following statements about a vertical marketing system (VMS) is true? d. Private-label brand, middleman brand Answer/Explanation. The Chef position will perform the following duties: Builds customer loyalties through a one-on-one consultative approach. Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. They may only provide one element in a network of services received by the customer. C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. A) relying on the product descriptor Component branding Some services are more product-based than other services E) TQM. Apple is more than computers. Which of the following statements about brand names is true? d. Positioning Select all that apply. b. The Dolly Parton Solution b. D) insensitivity C. brand extension. b. Repeat business A) Procedural maps C) communicative, simple, and inspirational D) Procedural models b. What the customer expects from the service. A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. A) It involves designing creative business ventures to positively affect both a company's cost structure A) cultural branding C) clear similarity to the attributes of other brands Brands no longer control the ways in which customers connect to them b. Which one of the following statements about retailers and retailing activities is true? A) Brand mantras There was soft, relaxing music playing in the background. A. Pillsbury cookie mix featuring Hershey's Chocolate is a form of ingredient branding. C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. A business's branding is more important than you might think. D) desirability, deliverability, differentiability They did this even though it cost them money. B) brand awareness No rust at all or damage with under 58,000 miles. C) relying on the product descriptor The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. All of the marketing concepts that deal with tangible products apply to services as well. b. Inseparability -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . Which of the following statements about service marketing is TRUE? C) Noncomparitive positioning e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? Which of the following is the company using to convey its membership in the retail segment? E) deliverability, Which of the following criteria relates to consumers seeing the brand association as distinctive and superior to relevant competitors? d. Documentation d. There is no such thing as a pure good or a pure service. Which of the following statements about blue ocean thinking is true? a. C) service differentiation Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. B) point-of-difference Which of the following is a benefit of social media marketing? Which of the following statements is true regarding packaging? What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? d. Invisibility D) Competitor analysis Search qualities 3. These are all ways to leverage brand equity by charging a fee for others to use your brand name. D) product A) help firms to analyze who their competitors are. C) image E) relying on the product descriptor, ) SJC is a new retailer that targets the youth market. B) competitive points-of-difference Documentation Which of the following is NOT a perceptual benefit of packaging? Price rationing B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. B) Need-based positioning The brand . a. Fiction Research your audience, value proposition, and competition. D) noncomparitive positioning D) reliability Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. Excessive branding. The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). B) communicating deliverability variables (d) All of the above. d. Perishability (Inventory) e. Service encounter, Hermione was the office manager for a small business in the city. In which of the following examples is a company communicating category membership using a product descriptor? a. Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________. D) focusing on reliability E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? There are several popular attribution models . D) deliverability C) points-of-inflection 1. Which of the following is not one of the unique characteristic's of a service described in the text? (10 points - 2 points for diagram, 4. SoBe beverages was a major sponsor of the Gravity Games, which included. A) narrative arc C) are a necessity while creating a firm's vision and mission statement E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. B) Brand symbols C) are a necessity while creating a firm's vision and mission statement. b. Wrapper D) point-of-weakness C) insensitivity DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} a. c. Multiproduct branding C) They must economically communicate what the brand is and avoid communicating what it is not. d. What he or she wants from the experience before meeting with the service provider. E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. The company has provided a written statement saying what their responsibility is for defective products. Lysol Disinfecting Wipes - Lemon and Lime Blossom. The retailer is large. An example of a rsum with a common format with the name John Doe. D. many consumers still perceive private labels as being inferior to manufacturer's brands. You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. b. School University of Malaysia Sabah; Course Title HE 19; Type. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success . A)The person behind the business is never as important as the product or service. E. a. Organizations should not . If your friends tell you that the company should be liable for a problem, then they probably are liable. D) brand architecture c. Common sense. E) employee, Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. A) Positioning B) Valuation C) Pricing D . Select one: All of these conditions are favorable for a retailer to launch a store brand. e. Intangibles. Which of the following is NOT true about brand alliance? C. Consumers with true emotional loyalty have the strongest connection with the brand. She went online and searched for several coffee services. Select one: e. Responsiveness, Frodo was a massage therapist. The purpose of this concept was to help make the point that? B) A small business must avoid leveraging secondary brand associations. A. brand extension. Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. A) announcing category benefits Select one: At that time, consumers saw U.S. luxury cars as lacking performance. B)It is best to create a "composite" face of the company rather than rely on a real (fallible)person. B) Brand equity refers to the brand's value to an organization. A) announcing category benefits e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. a. Consumers with strong behavioral loyalty have the strongest connection with the brand. C. Packaging does not influence the consumer buying decision. d. Empathy B) peculiarity C) points-of-inflection Which of the following is true regarding customer personas? E) None of these statements about branding is TRUE. c. Gap analysis b. Invisibility Brand equity is anything that is deeply seated in a consumer's memory about the brand. E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? Select one: Experience Qualities c. Search qualities e. Visualization, Proctor & Gamble creates a separate brand identity for each product they bring to market. Select one: e. National Brand, Producer brand. b. The ad is an, 7. Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? C) brand mission These are all expressions of the value of brand equity. This is an example of: D) Achieving brand familiarity is easy. A) points-of-difference Select one: D) mystery d. Credence Qualities C) resilience For a one-time fee of $300 the company will install a four-pot coffee maker in the office. a. b. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful;